That’s an average of four products sold every minute of every day for the entire year, each with the hope that it will in some small or big way live up to Lovehoney’s mission of improving the sexual happiness of its buyer.Īnother way of expressing the sheer volume of items that leaves Lovehoney’s warehouse is with some back-of-the-envelope calculations. And in the last 12 months alone, there have been 850,000 orders placed by UK visitors made up of 2 million items. Since Analytics began tracking their sales in 2004, 4.5 million transactions have been processed, comprising more than 11 million individual items. And when they gave me access to their Google Analytics account, I saw the incredible amount of them they sell. Viewing Lovehoney’s stock all at once made me realise just how many adult products there are. 5,508 objects, each one designed to cater for a slightly different kink or desire in the person who will eventually come to use it (and use it to come). The collage below shows every single item Lovehoney sells. As I walked up and down the warehouse aisles, I marvelled at the myriad ways we humans stimulate and simulate our bodies.
#Gay sex toy reviews by old ladt series
But then there are the more unusual artefacts: the Fuck Me Silly Mega Masturbator, the 12 Inch Fist of Adonis, the Master Series Four Stage Rocket Dildo. You’ve got your bread and butter: lubes, vibrators, lingerie. Lovehoney’s warehouse, situated at their head office in Bath, Somerset, is an Aladdin’s cave of colourful and crazy objects. I said I had no idea, but that I’d love to find out. They asked what insights I thought I could discover hiding in their data. This was the opportunity I was given several months ago by .uk, the U.K.’s number one retailer of sex toys and erotic gifts.
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It’d be like finding out about people’s diets by looking at the contents of their kitchen cupboards, except in this case the cupboards are naughty bedside drawers and what’s inside them is a lot more interesting than food and drink. These are intrinsically private facts and most people are understandably not keen on sharing them with strangers.īut what if you could circumvent the awkwardness of brazenly asking people what gets them off by instead analysing the objects and outfits they use to do it? In other words, use sex toys as a window into their sex lives. The second is relying on those people to tell the whole horny truth, in all its colourful, unadulterated glory, with nothing left lying on the bedroom floor.Īfter all, even the most unabashed research participant could be forgiven for omitting certain details from his responses, like the recent purchase of a butt plug that is as thick as a fire extinguisher, or how the first sexual use of a speculum went down with his wife.
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The first is finding men and women who are willing to divulge facts about the most private thing they do. There are two main barriers to learning about people’s sex lives.
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If you could take a sneaky peek into the naughty bedside drawers of 300,000 people, what would you see and what might it say about their sexual psychology?įor the very first time, the sales of one million sex toys and 45,000 of their reviews have been analysed to reveal what we do in our most intimate and uninhibited moments. Down the Rabbit Hole: What One Million Sex Toy Sales Reveal About Our Erotic Tastes, Kinks and Desires